HTML Title Tag
The HTML title tag is used to define the title of an HTML document. The title tag should be placed in the head section of the HTML document. The text inside the title tag is displayed in the title bar of the web browser and also in the search engine results pages (SERPs).
Here's an example of how to use the title tag:
1<!DOCTYPE html> 2<html> 3 <head> 4 <title>My Website</title> 5 </head> 6 <body> 7 <h1>Welcome to my website</h1> 8 <p>This is the content of my website.</p> 9 </body> 10</html>
In this example, "My Website" is the text inside the title tag.
Usage in SEO:
The title tag is one of the most important on-page SEO factors. It is used by search engines to understand the content of a web page and to display the title of the page in the search engine results pages (SERPs). A well-written title tag can improve the click-through rate (CTR) of a web page in the SERPs.
Here are some best practices for using the title tag in SEO:
Be descriptive: The title tag should accurately describe the content of the web page. It should be relevant to the user's search query and provide a clear indication of what the page is about.
Use keywords: The title tag should include the primary keyword or phrase that the web page is targeting. This helps search engines understand the content of the page and rank it for relevant search queries.
Keep it short: The title tag should be no longer than 60 characters. This is because search engines only display the first 60 characters in the SERPs, and longer titles may be truncated.
Use branding: The title tag can also be used to include the name of the brand or company. This helps users identify the source of the content and can improve brand recognition.
Be unique: Each page on the website should have a unique title tag. This helps search engines understand the structure of the website and improves the user experience.
HTML title tag is a critical element for on-page SEO. By following best practices and optimizing the title tag for each web page, you can improve the visibility of your website in the search engine results pages and drive more traffic to your website.